Graduate Programs

Master Of Advertising:

The Faculty of Media Sciences at SZABIST offers an evening, 18 months Master's degree program in Advertising, providing students, a comprehensive training through courses that prepare them to engage in various career options in the advertising industry. To be awarded a Master of Advertising degree, students need to complete total of 30 credit hours (10 courses), which includes 5 core courses(15 credits hours ), 3 electives (9 credit hours) and Research project I & II (6 credit hours)


Students with a 4-year undergraduate degree or 16 years of equivalent education with minimum 55% marks/CGPA 2.5 from a university recognized by the HEC are eligible to apply.

First Year


MD5268 Research methods in Advertising

MD5xxx Creative Advertising Campaigns

MD5xxx History of Communication and Advertising

MD5xxx Elective I

MD5xxx Ideation Techniques in Advertising

MD5xxx Elective II

MD5161 Principles of Advertising

MD5xxx Research Project I

Second Year


MD5xxx Research Project II

MD5xxx Elective III


MD5153 Campaign Strategy

MD5264 Copywriting and Advertising Conceptualization

MD5265 Digital Advertising

MD5352 New Media Advertising

MD5xxx Strategic Brand Management

MD5269 Strategic Creative Development

MD5353 Media Planning & Strategy

MD5xxx Consumer Engagement

MD5xxx Advertising Account management

MD5xxx Advanced Integrated Marketing Communication

Electives will be offered depending on the availability of the resources.

The Department of Media Sciences reserves the right to alter its programs and policies without prior notice. All courses listed above may not be offered in any given semester. The department will make every effort to substitute appropriate courses as and when needed.