Graduate Programs

Master Of Advertising:

The Department of Media Sciences at SZABIST offers an evening Master’s degree program in Advertising providing students a comprehensive training through courses that prepares them to engage in various career options in the advertising industry. To be awarded a Master of Advertising degree, students need to complete a total of 36 credit hours, which includes 10 courses and a 6-credit project. All students must complete their degree within five years.


Students with a 4-year undergraduate degree or 16 years of equivalent education with minimum 55% marks/CGPA 2.5 from a university recognized by the HEC are eligible to apply.

First Year


MD5102 Media Evolution and Innovation

MD5261 Media and Contemporary Culture

MD5207 Integrated Marketing Communications

MD5262 Brand Management

MD5161 Idea Development

MD5263 Copywriting and Advertising Conceptualization

MD5141 Advertising & Marketing Research

MD5264 New Media Advertising




MD5351 Campaign Strategy

MD5352 Digital Media Content

Second Year


MDxxxx Research Project

The Department of Media Sciences reserves the right to alter its programs and policies without prior notice. All courses listed above may not be offered in any given semester. The department will make every effort to substitute appropriate courses as and when needed.